Prime Day 2024: When it's happening and everything else we know so far
UPDATE: Apr. 30, 2024, 12:30 p.m. EDT We've updated this story with the latest info on Prime Day 2024.
Amazon has made the announcement: we're officially on the verge of Prime Day season once more.
If it feels like it hasn't been all that long since Amazon last hosted a sitewide, that's because it hasn't been: just over a month ago, the retailer ran its five-day Big Spring Sale offering deals on select tech, home and cleaning products, and other "seasonally relevant items."
The real knockout sale for Amazon, however, is Prime Day. The retailer has just released new details on the sale, so we've gathered everything you need to know so far about Prime Day 2024.
What is Prime Day?
Prime Day is a 48-hour sitewide savings event exclusive to paid and trial members of Amazon's Prime subscription service. It began in 2015 as a one-day sale to celebrate Amazon's 20th anniversary, and in recent years has become a two-day event prefaced by plenty of early deals. This year marks the 10th time Amazon has held this sale.
Prime Day often brings the lowest prices of the year at the time of the sale on a whole host of products including robot vacuums, Amazon devices, headphones, Apple products, TVs, and more.
For the past year, Amazon has held another sitewide sale for Prime members in the fall — last year's was dubbed Prime Big Deal Days — which closely resembles the summer event. It happened in October before Black Friday deals kicked off in earnest. Like Prime Day, it's a 48-hour sale for Prime members.
When is Prime Day 2024?
In a press release on April 26, Amazon confirmed that Prime Day will be in July, keeping in line with years past. Though they didn't say exactly which dates just yet, we predict the sale will fall sometime from early- to mid-July. In 2023, it ran from July 11 to July 12, while in 2022, it ran from July 12 to July 13.
We're also keeping an eye out for any news about early access deals: last year, Amazon kicked off early deals on June 21.
Can you shop on Prime Day without being a Prime member?
Not all Prime Day deals are officially tied to the sale, but to have access to the most possible savings, you will want to be a Prime member.
You can participate in Prime Day without committing to a paid Prime membership by scheduling a 30-day free trial around the event. Just remember to cancel it as soon as the sale is over to avoid getting charged.
Who's competing with Prime Day?
At this point, it's traditional for other major retailers to conveniently hold sales right before, during, and right after Prime Day.
Last year, that included Best Buy's Black Friday in July sale which took place from July 10 to 12, Walmart+ Week from July 10 to 13, and Target Circle Week from July 9 to July 15. (As a reminder, last year's Prime Day ran from July 11 to 12.)
Beyond expanded sale times, these retailers can offer better deals on certain categories like QLED TVs, high-end laptops, and home essentials.
While we haven't received any confirmation of any competing sales yet, we'll be keeping a lookout and updating this page accordingly once we do.
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