Yelp adding tool to make it easier to find black-owned businesses

In a blog post released Thursday, Yelp co-founder and CEO Jeremy Stoppelman announced that the app will launch a searchable attribute so businesses can identify themselves as black-owned, making it easier for customers to find them. The attribute will be opt-in so only businesses who want to proclaim they're black-owned can do so.

Stoppelman explained that in the past week, Yelp saw 25x increase in the amount of searches for black-owned business across a variety of industries compared to this time last year. Yelp's Curation team will create Collections of black-owned businesses across the country in the meantime before the tool is ready to launch in two weeks. Read more...

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