LG's 'Velvet' phone is the start to the company's revamped design strategy

It's getting tough to tell new smartphones apart from the old ones based solely on the number in their titles. Which is why LG is ditching the concept entirely by naming its latest phone the LG Velvet.

In a press release, LG explained the Velvet is the first device that will launch as part of its new branding strategy. Specifically it's "moving away from alphanumerical designations in favor of familiar and expressive names," and emphasizing design instead.

I'm glad all of this is coming from a company that named their last phone the LG V60 ThinQ. It's something that I avoid saying out loud at all costs because it's truly a mouthful. Read more...

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