IFA Berlin pivots to an 'innovative new concept' due to coronavirus pandemic

The COVID-19 pandemic has effectively and thoroughly silenced the business of tech conferences, with most major events, including this year's Mobile World Congress, Apple's WWDC or Google's I/O, being either canceled or reformatted into online-only events.

IFA Berlin, one of Europe's largest tech conferences, has suffered the same fate, but it's not completely canceled; instead, it will go forward in a somewhat mysterious "innovative new concept."

In a note sent to press, the show's organizers admitted that, due to the pandemic, IFA will "not be able to go ahead as usual."

"Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry — as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers and media," the note said. Read more...

More about Tech, Ifa Berlin, Tech, and Big Tech Companies