Facebook is suing an Instagram 'follow farm' for inauthentic behavior

As the lawsuits and inquiries stack up against Facebook, the beset tech giant is taking some legal action of its own.

Facebook announced Thursday in a blog post that it's suing a New Zealand company that sells Instagram likes, followers, and views. The lawsuit, against a company colloquially known as a "likes farm," is part of Facebook's larger effort to combat what it calls "inauthentic behavior" on its platforms.

The decision is a show of strength by the company that it is taking the fight against fake activity on the platform — more notoriously associated with the likes of Russian bots — seriously. Read more...

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